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Student Turns Entrepreneurship Skills into "Hometown" Success Story

Branden Wettstein

American Leadership Academy Queen Creek sophomore, Brandon Wettstein, was featured in the Queen Creek Independent, for the buzz surrounding his new startup t-shirt business, Hometown Swag Shop. The idea for Wettstein's business originated from his time in his entrepreneurship class at American Leadership Academy.

Read an excerpt from the article "Queen Creek teen promotes his town on T-shirts"

For an entrepreneurship class required of all ALA students to learn skills such as creating a business model, marketing the business, tracking expenses and profits, working with business vendors and suppliers, he chose to design shirts to celebrate Queen Creek since he noticed a lot of local clothing and accessories promoted a certain school or event but not the town, specifically.

“So, he wanted to create something that celebrated just the Town of Queen Creek itself and he felt others would want to wear something to represent Queen Creek too. We live in a great town with great people that is unique and beautiful, he is proud of where he lives, and is proud to wear something that represents Queen Creek,” said his mother, Lynnette Wettstein.

Hometown Swag Shop, which began as a small project for the 15-year old has grown into “an idea to connect a community through wearing apparel and accessories,” that display a certain pride of living in Queen Creek, according to Brandon Wettstein’s website at hometownswagshop.com

Read the rest of the article on the Queen Creek Independent website.

Wettstein's business has also been featured on the Town of Queen Creek social media pages.